Saturday 17 November 2012
Thursday 8 November 2012
Verdict Research: Annual Forcasting Health&Beauty 2014 in reference to Skincare
The health and beauty sector will be driven by the growth in mens toiletries and skincare
We will see beauty products being sold in grocers because of the convenience and the link to pharmacies.
Because of this, specialist retialers are going to find it more difficult to bring consumers into their store.
'Premiumisation trend will continue, particularly in haircare, skincare and mens toiletries as they become more willing to spend on their looks.'
(Premiumisation is the creation of an ultra-luxury version of a product or brand.)
Innovation is a key volume growth in skincare, cosmetics and haircare. For beauty products, the internet will become very important compared to where it is now.
The older populations will be concered about vitamins and anti-aging creams as well as the chemicals contained in beauty products.
Because of the UKs ageing population, beauty consumers will continue to spend money on luxurious products and will not consider 'trading down.'
With Topshop opening up a beauty line, we will see other retailers who sell clothing, open up beauty lines. This is where other speciality beauty retailers will see a decline because specialty retailers are not convientient for the consumer.
We will see beauty products being sold in grocers because of the convenience and the link to pharmacies.
Because of this, specialist retialers are going to find it more difficult to bring consumers into their store.
'Premiumisation trend will continue, particularly in haircare, skincare and mens toiletries as they become more willing to spend on their looks.'
(Premiumisation is the creation of an ultra-luxury version of a product or brand.)
Innovation is a key volume growth in skincare, cosmetics and haircare. For beauty products, the internet will become very important compared to where it is now.
The older populations will be concered about vitamins and anti-aging creams as well as the chemicals contained in beauty products.
Because of the UKs ageing population, beauty consumers will continue to spend money on luxurious products and will not consider 'trading down.'
With Topshop opening up a beauty line, we will see other retailers who sell clothing, open up beauty lines. This is where other speciality beauty retailers will see a decline because specialty retailers are not convientient for the consumer.
Wednesday 7 November 2012
Male Skin Care Emerging
Skin Care was once only marketed towards women since hey,we thought women were the only consumers. Lately we have seen men diving into the market and buying skin care products. Men are now more conscious of their skin and spend more time looking in the mirror. Since of this lately emerging phenomenon companies are producing skin care lines just for men. This includes branding the product specifically for men and their lifestyles.
Geneve
Snail Extract...?
This article states how snail extract is used for multi uses such as anti aging, vitamin E and acne... hmmm....
http://www.cosmeticsdesign-europe.com/Market-Trends/Spotting-the-skin-care-trends-so-far-in-2012
http://www.cosmeticsdesign-europe.com/Market-Trends/Spotting-the-skin-care-trends-so-far-in-2012
Tuesday 6 November 2012
Runway Beauty: Gucci AW12
Here's an idea of how to create a beauty mood board based around a runway trend.
Gucci AW12 saw neutral eyes in soft brown shades and highlighted brow bones, contrasted against a bold, heavy plum lip. Berry colours and Autumnal shades influenced the collection, creating a polished look with a pop of dramatic colour.
Gucci AW12 saw neutral eyes in soft brown shades and highlighted brow bones, contrasted against a bold, heavy plum lip. Berry colours and Autumnal shades influenced the collection, creating a polished look with a pop of dramatic colour.
Sunday 4 November 2012
HD going ULTRA
In 2014 we are going to see the emergence of Ultra High Definition TV. With that being said, HD makeup will need to up the anti and go UHD as well. Since HD came to market, we have seen makeup companies (Make Up Forvever and Smashbox, just to name a few) release HD makeup to create flawless skin. In 2014 makeup companies will need to keep up with the fast technology trends and create a makeup to be flawless on UHD TV's.
I have attached an article about the new UHD.. Currently at the marketplace for $15,000.
http://www.techradar.com/news/home-cinema/high-definition/ultra-hd-what-you-need-to-know-about-uhd-1048954
Secondly here is an article that I have found relating previous TV quality makeup to present TV quality makeup. A must read for the relation between technology and makeup trends!
http://www.style.com/beauty/thelook/072409_High_Definition_Make_Up/
Geneve
I have attached an article about the new UHD.. Currently at the marketplace for $15,000.
http://www.techradar.com/news/home-cinema/high-definition/ultra-hd-what-you-need-to-know-about-uhd-1048954
Secondly here is an article that I have found relating previous TV quality makeup to present TV quality makeup. A must read for the relation between technology and makeup trends!
http://www.style.com/beauty/thelook/072409_High_Definition_Make_Up/
Geneve
Maleficent
I've been looking into how movies may influence beauty trends, and Maleficent is one of the most anticipated films of 2014, with Angelina Jolie being cast as the lead.
It seems a whole trend is emerging in remakes of fairytale classics, with Snow White & The Huntsman recently being a huge hit, sparking rumours of a sequel (which probably won't happen, as K-Stew slept with the director..)
Next year also sees a remake of Hansel & Gretel coming, as well as a prequel movie to the Wizard of Oz. The key to these stories is that they are classics, and everybody knows them, giving them an appeal to a huge audience.
Mac have already been hot on this trend with their Disney Villains collection. Here's their take on the Maleficent style.
It seems a whole trend is emerging in remakes of fairytale classics, with Snow White & The Huntsman recently being a huge hit, sparking rumours of a sequel (which probably won't happen, as K-Stew slept with the director..)
Next year also sees a remake of Hansel & Gretel coming, as well as a prequel movie to the Wizard of Oz. The key to these stories is that they are classics, and everybody knows them, giving them an appeal to a huge audience.
Mac have already been hot on this trend with their Disney Villains collection. Here's their take on the Maleficent style.
Welcoming a blog into our group!
Group 2 has decided that blogging will be an efficient way to organize our thoughts and idea process. Since group meetings are not always possible, we thought blogging will help everyone publish their findings for everyone else to view.
Happy Blogging!
Geneve
Happy Blogging!
Geneve
Subscribe to:
Posts (Atom)